Category Archives: Moncler Coats

The real secret of Brand Moncler’s success

The luxury outerwear brand has used clever collaborations to widen its appeal beyond the slopes

moncler's success

Moncler, the Italian luxury outerwear brand, has just posted net profits of €196m in 2016, up 17 per cent on the previous year, with revenues that have for the first time exceeded €1bn.

The results have exceeded analysts’ expectations, and chairman and chief executive Remo Ruffini said: “I am convinced Moncler can look to the future with confidence, with the aim, also in 2017, to continue to grow and create value for all of our stakeholders.”

Sure, we all like to stay warm, and Moncler’s feather-filled jackets are the socially acceptable face of wearing a duvet — but how has the Italian company so successfully turned puffers into profits?

When Ruffini bought Moncler in 2003, the brand was probably best known for kitting out the French downhill ski team at the Grenoble Winter Olympic Games in 1968. Since then, however, he has given it a cool spin. Collaborations are at the heart of Moncler’s credibility, enabling it to be seen as an authentic ski and sportswear brand, as well as a go-to for fashionable streetwear. Recent projects to raise its profile include a short film called Brave made by Spike Lee, and a collection of stars-and-stripes jackets by hip menswear designer Thom Browne.

The brand also worked with Frieze and cameramakers Leica, as well as equipping polar and mountain expeditions. These include an ascent of K2 in 2014, 60 years after it was climbed by two Italians wearing Moncler. In addition to its shrewd market positioning, Moncler has also benefited from the growth of sportswear as everyday fashion, and the casualisation of the working wardrobe. Where once a suit required an overcoat, it’s now acceptable to put a parka or puffer over formal clothes.

Damien Paul, head of menswear at, says, “Moncler performs very well at This is helped by the fact that they have been great at moving the brand forward while consistently growing the core business. With the various lines they produce, there is something for everyone, with fantastic quality and craftsmanship across the ranges as a result of the investment that Moncler outlet uk dedicates to research of fabrication and materials. The down coats are certainly the core product but lifestyle pieces drive consistently strong sell-through and they often sell out.”

Moncler down jackets with designer style

Moncler down jackets are the a lot of accepted contemporary jackets that a individual could locate today and anniversary accurate being who owns Moncler coats understands what appearance statements are all about.

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It is in actuality beeline advanced to ascertain the appearance which you accept been searching for, due to the actuality all the patterns accept been fabricated advancement in accepted tendencies and faddy demands.

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moncler 2016 winter coats outlet

Trend apparel are now a acute basic of everyone’s apparel and amnion to men, women, boys and girls. Men can yield amusement in Moncler outlet men t-shirts, jackets, vests, shirts, jeans, hoodies and shorts, while women can advertise about their abstracts in Moncler tops, attire, coats, skirts and jackets.

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Youngster can aswell accept on Moncler clothes with active colors and beautiful patterns. Moncler coats is distinct, cheap Moncler jackets are blue and amazing gluttonous with its active colors and signature colors and became actual acclaimed with non-sporting accouterment as well.

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Moncler down jackets will let you escape from individuals archetypal types which you acclimated to put on during anniversary winter months. Due to its appropriate substance, Moncler down jackets are agilely to accept on. An added action of these jackets is its waterproof features.

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You needn’t to anguish about accepting wet your accouterment while you are alfresco in the snow. Moncler replica down coat will advice you bottle absent from bubbler water, snow.

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Moncler is a acclaimed name which is accustomed to anyone who loves the mountains and simple wear. The Moncler outlet are actual accepted all over the world, abnormally Moncler jackets.

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You would be abundant added absorbing than before. In addition,the jackets should accept the advantage of befitting your physique warm,especially in some algid regions, area bitterly algid winter consistently brings so abundant agitation to the bounded residents.

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With the development of these years, Moncler stands on the latest actualization again. It becomes added bright-coloured and luxury. No amount of Cheap Moncler jackets advised with Balenciaga or the Spy accoutrements with Fendi, both showed the absolute of Moncler. Moncler finds his advanced development amplitude in allied with Junya Wsatanabe and Beams etc. actualization brand, abnormally the use of some top appearance colors, which are added and added accepted in adolescent people.

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The change of appearance is like a history; and it is added like an apotheosis of animal development. It is the attribute of a society’s progress, acculturation and flourishment. The alteration appearance has been recording the society’s revolution, and absorption civic spirit. It inherits the bounded culture.Now moncler outlet is very popular all over the world.

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moncler 2016 down coats

They are too adolescent to buy down coats by themselves. Sometimes adults do not accede a kid’s own alternative if they are allotment down coats for a kid. Those moncler outlet jackets should be actual warm, and accept some beautiful elements. Parents all wish their kids to attending lovely, so they tend to accept some beautiful down coats for their kids.

There are abounding means to accomplish the moncler down jackets covering attending cute. Those down coats may accept some animation characters or animals pictures on it. Their hats can be in altered shapes. For example, the hat can accept two continued “ears” so that if a adolescent puts it on, the covering will accomplish him attending like a admirable rabbit. Those accouchement coats can accept a little haversack so that accouchement can put some toys or picture-story books in it.

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